The Social Path to Consumer Food Purchases

The extensive reach and creative formats of social sites offer brands new opportunities to connect with audiences through native advertising. Now more than ever, advertisers can creatively infuse their brands and products directly into consumer feeds through posts,...

Give Your Smartphone a Kitchen Apron, Too

For a cooking app with a more traditional design, check out Allrecipes, from the cooking website of the same name, which feels more like an interactive recipe book. It has a searchable database of recipes and a simpler way of displaying the cooking method for each....

It’s Okay to Play with Your Food

We are what we eat, and we love—usually—who we eat with. Social food posts extend these connections, keeping us happy and nourished as well as providing emotional satisfactions. For many cooks, especially millennials, food posts are an important source of...