Friends Don’t Let Friends Make Just Any Recipe

The power of peer persuasion rules our social age. We like what our friends like. We want to know what they love as well as share our own passions. While beauty, cleverness, and humor prevail in feeding cooks’ appetites for entertainment, peer approval and...

Sensational Food Rules the Day

You’ll find a variety of digital food content ranging from artistic culinary masterpieces to clever hacks and how-tos throughout popular social platforms. These mixes of content have varying degrees of influence on the purchasing behaviors of home cooks, especially...