Allrecipes, the world’s largest digital food brand, inspires the world to discover and share the joy of home cooking.
From the web to the kitchen:
“Once upon a time, during the early days of the Internet, it was hard to find a good selection of cookie recipes. So a small group of computer-savvy cookie lovers took it upon themselves to create a website all about cookies – a fun place where people could find all the recipes they needed and share their favorites.” –From the first Allrecipes’ cook book
In 1997, Allrecipes.com was kicked into gear by a passionate group of web developers and University of Washington anthropology grad students.
The team wanted to make it possible for home cooks from all around the country to connect with one another. With the Internet gaining popularity, creating an online food community seemed to make sense. So the group of web developers and anthropologists started Cookierecipes.com, which eventually grew into Allrecipes.com. The first recipe on the site was the Neopolitan Cookies I, submitted by Missy, on April 1, 1997.
Today, Allrecipes’ story continues to unfold because of its social, active and engaged community.
More than a million recipes and 1 billion annual visits later, Allrecipes is the world’s number one digital food brand with 19 websites, 2 mobile apps, and 15 eBooks serving cooks in 23 countries and 12 languages. Home cooks trust that with Allrecipes they can discover and pass on their favorite food experiences, just like the site’s founders envisioned. Community members share recipes, photos, reviews, blogs and even recipe boxes.
Allrecipes’ trusted recipes are created, tested, rated and enjoyed by home cooks around the world, drawing in an average of 30 million global unique visitors each month. The fact that recipes are developed and rated by peers – rather than celebrity chefs – lets users know that they can trust Allrecipes to find a fast, Wednesday night family dinner idea or a recipe to experiment with on the weekend.
Below is a timeline of Allrecipes milestones: