More home cooks used the site for inspiration and information to prepare their Thanksgiving feast in November 2016 than on any previous day in the 20-year history of the world’s largest food-focused social media network. Records were shattered as year-over-year traffic the day before Thanksgiving (November 23, 2016) soared 34 percent over the same day in 2015. Compared with a regular Wednesday, traffic levels on Thanksgiving Eve soared to four times above typical levels.
And the surge of traffic didn’t stop there. On Thanksgiving Day (November 24, 2016), home cooks continued to visit Allrecipes, making it the site’s most trafficked Thanksgiving ever. Page view rose 21 percent above 2015 Thanksgiving Day levels.
With this terrific start to the holiday cooking season, Allrecipes is on a roll and ready to inspire home cooks everywhere with tried-and-true recipes, entertaining ideas, and holiday meal solutions.