Today we announced expansion of our ‘local offers’ grocery savings experience to Allrecipes Dinner Spinner app. Expanding the reach and availability of our hyper-local, retailer specific grocery savings to the app experience is a step to provide an even greater level of convenience for the 47 million home cooks accessing Allrecipes on connected devices; it also provides brands the ability to reach more consumers in shopping aisles as they reach for their phones to guide purchase decisions.
For the team at Allrecipes, this launch is especially rewarding since grocery offers are highly useful and valued by our community of cooks. Loyalty card savings are the top tactic used to stretch their grocery dollars. With 90% of these shoppers using recipes to inform their food and beverage choices—and more than half purchasing related ingredients within hours of their Allrecipes visit, combining grocery savings on recipes that are viewed on mobile devices is an ideal combination.
In addition to providing value to our community, Allrecipes’ ‘Branded Ingredients’ and ‘May We Suggest’ Shopper Marketing solutions are providing CPG brands native advertising opportunities that allow them to more effectively reach their target audiences highly actionable information to shape purchase decisions and brand preferences during a consumer’s shopping journey.
This year, Allrecipes has served 7 billion offers through its native advertising platform; expanding to our iOS and Android apps provides advertisers additional reach within a premium, highly engaging digital experience. First introduced in December 2008, Allrecipes Dinner Spinner App is the world’s most downloaded recipe apps (20 million+) and has received widespread recognition as ‘Best Cooking App’ by TIME Magazine, PC Week, Lifehacker and Mashable.
To view the full press release, please visit our press room. For more information about our Shopper Marketing advertising products, please contact Corbin de Rubertis at Corbin.deRubertis@meredith.com.
– Esmee Williams