Allrecipes partners with Marc’s, Verifone and Footmarks to deploy in-store beacon networks and notifications
SEATTLE (June 2, 2016) – Allrecipes, the world’s largest digital food brand with more than 1.3 billion visits annually, introduces in-store beacon triggered experiences in Marc’s stores to provide its shoppers with personalized meal recommendations through the Allrecipes Dinner Spinner app. In-store notifications are triggered on shoppers’ smartphones by Verifone, a world leader in payments and commerce solutions, and its beacons system that is powered by the Footmarks SmartConnect® proximity platform across all 58 Marc’s Stores in Ohio.
“As the grocery industry evolves, we’re seeing technology and retail converge in new and innovative ways,” said Stan Pavlovsky, Allrecipes’ President. “We understand the importance of using technology to craft in-store engagements that are personal to shoppers, stores and brands, and this partnership serves as a first step in providing timely, relevant meal solutions for busy home cooks as soon as they walk through the door.”
“Marc’s and our chain of stores are excited to be a part of this collaborative effort that brings together meal solutions, the grocery experience, and digital to the forefront of our customers’ shopping experience” says Day Armelli, Marketing Director for Marc’s. “We anticipate this will open up additional doors that allow us to deliver greater value to our customers by helping them make the most out of their in-store shopping experience.”
The hyper-local beacon triggered notifications are delivered to Allrecipes Dinner Spinner app users on their smartphones upon entering a Marc’s store, providing the shopper with meal recommendations trending among local home cooks along with recipes featuring products on sale at that particular Marc’s store. Heightened relevancy to shoppers is further provided by considering the season and local weather to determine appropriate meal ideas.
“Verifone is proud to be deploying our beacon network with Allrecipes, Footmarks and customers like Marc’s as we look for new ways to deliver additional value and exceptional consumer experiences in store,” says Richard Char, SVP of Business Development at Verifone. “We look forward to working with other types of merchants going forward to test different beacon programs and continue to push the envelope of this technology.”
This solution is uniquely designed to address two of shoppers’ greatest shopping objectives – figuring out what to make for dinner that night, and stretching their grocery dollars further. Presently, shoppers view 35 million Allrecipes.com recipes monthly from their phones while they are in-store making grocery purchase decisions.
“The collaboration has produced a truly unique shopper experience,” says Brian Slettvet, SVP Sales at Footmarks. “It’s a great showcase of how enterprise level beacon technology, coupled with innovative apps retailers and partners like Allrecipes, Marc’s and Verifone plays an important role in creating next generation mobile and retail engagement solutions.”
This partnership also opens up native advertising opportunities, allowing brands to take advantage of Allrecipes hyper-local, retailer-specific targeting to deliver highly relevant product promotional offers to shoppers during key decision-making moments as they shop.
Please visit our blog at http://press.allrecipes.com for additional information.
Allrecipes.com, the world’s largest food-focused social network, receives more than 1.3 billion visits annually from home cooks who connect and inspire one another through recipes, photos, reviews, collections, videos, shopping lists and profiles. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, grocery offers and practical cooking tips. Allrecipes is a global, multi-platform brand with 19 sites and 3 mobile apps serving 24 countries in 13 languages. It is owned by Meredith Corporation, which reaches 73 percent of U.S. Millennial women across its portfolio.
About Marc’s Store and Pharmacy
Marc’s operates 58 stores throughout the Cleveland, Akron, Canton, Youngstown and Columbus region in Ohio. They are very proud to be locally owned and operated in N. E. Ohio. Marc’s targets the value conscious family shopper. Basic inventory represents name brand merchandise in the food, health & beauty, and general merchandise categories. Marc’s accepts cash, check and discover network cards and is open 7 days a week.
Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting payment devices to the cloud, merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security with approximately 29 million devices and terminals deployed worldwide. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers.
Footmarks is the leading Bluetooth beacon-based marketing and data platform. With sophisticated beacon network sharing controls, targeting and journey capabilities, data and analytics and enterprise ready Bluetooth beacons, Footmarks provides unmatched security, scalability and reach for enterprises and app publishers to connect with consumers in new and exciting ways. Offering complete network management and location based engagement solutions, Footmarks has the most powerful partner ecosystem in the proximity industry to bring solutions to life. Visit www.Footmarks.com for more information.
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Esmee Williams, Allrecipes, 206/661-0382; firstname.lastname@example.org
Day Armelli, Marc Glassman Inc., 216/265-7700 x 3079; email@example.com
Alex Shorter, Verifone, 770/754-3608; firstname.lastname@example.org
Brian Slettvet, Footmarks, 425/429-6688; email@example.com