insight_8-1It’s the week after the Thanksgiving feast, and the leftovers are just about gone. The surge of weekday searches at 4:00 PM on Allrecipes.com continues, confirmed by our current and historical data. Interested in whether these searches are for that night’s dinner or another later in the week, we asked Allrecipes’ home cooks how soon they prepared a dish after selecting a recipe. The answer: Nearly one-third of home cooks prepare the dish within a few hours of viewing the recipe on the site. Close to three-fourths (72%) will cook the dish within a day or two, and 85% will prepare the recipe that same week.

Want to know more about home cooks’ use of recipes for daily cooking? Click here to read additional insights about shopping and cooking behaviors in Allrecipes’ most recent Measuring Cup Trend Report.

 

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— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern