insight_6-1Curious about what motivates consumers to choose the products and dishes they prepare? Allrecipes asked survey participants to identify the factors most influencing their food purchases. Cost savings, followed by peer recommendations and family requests top the list for three-fourths of home cooks, which in turn prompts their recipe selections and guides grocery purchases. Allrecipes outlined this and seven more insights about shopping and cooking behaviors in its most recent Measuring Cup Report. Click here to read the complete report.



— Posted by Judith H. Dern
Senior Communications Manager