When Allrecipes unveiled a revamped website on Tuesday, it billed the move as part of a broader transformation into a social network for food lovers. Among other new capabilities available to them, the site’s millions of users can now follow other cooks and share what they have made on Facebook.
But behind the redesign is also an attempt to make the site a more appealing destination for advertisers. The company is calling its new site an “always-on platform,” where brands can “be part of the conversation” by creating their own profile pages.
The New York Times | September 1, 2015
Fresh off its 18th birthday, Seattle-based Allrecipes.com is going through its largest makeover yet, aiming to reinvent itself as a “food-centric social network.”
The company is looking to build on the “food community” it has been developing for years. Allrecipes has always been a place where people submit and find recipes, but now it’s adding new ways to follow other home cooks, while interacting and “celebrating” the little victories in the kitchen.
The company has spent the past year rethinking its user experience, introducing new features, and bringing social elements front and center. It has been rolling out small improvements to certain users for a while now, but officially today the so-called “Dot Next” campaign is complete.
GeekWire | September 1, 2015
Think of it as the Facebook of recipe sites.
Allrecipes.com, headquartered right here in Seattle, is the world’s biggest online food community, and starting this week, it’s flipping its image. No longer is it just a content-driven bulletin board for recipes; it is now a food-focused social community, in which the user (that is, the home cook) is the star.
Seattle.Eater.com | September 1, 2015
As residents of the Pacific Northwest, we love our morning lattes. We love our sports teams. We love reading on our tablets and listening to music we bought online through our smartphones while we commute to work in our down jackets. And we love the brands that make these things possible.
But what makes a brand lovable? The market research team at Ipsos recently asked 1,500 Pacific Northwest residents to evaluate 75 Washington and Oregon brands to answer this question, as well as to determine which brands are most loved in the region. The winners? Amazon is on top, followed by Costco, Microsoft, Alaska Airlines and Starbucks… with Allrecipes.com ranked 14.
Seattle Business | April 2015
When it comes to digital-to-print developments, commentators often refer to internet pureplays entering the world of print – Net-a-Porter with Porter, Airbnb with Pineapple, and so on. However, arguably one of the biggest successes worldwide with this reverse model is Meredith Corporation (a FIPP member) with Allrecipes.com, the .com brand it acquired from the Reader’s Digest Association.
In 2012, Adweek said of the acquisition: “Meredith Corp. agreed to buy Allrecipes.com, paying Reader’s Digest Association $175m in a deal that more than doubles the size of its digital footprint.”
Since then, Allrecipes launched a print extension of the brand in December 2013/January 2014, starting with a base rate of 500,000 and raising it to 1.1 million within a year, this while ‘home cooks’ (as it describes its target audience) visited the website 1.4 billion times in 2014 and the mobile app downloaded 23 million times.
FIPP Worldwide Magazine Media Assoc. | February 17, 2015
Seattle Business magazine’s Tech Impact Awards celebrate individuals and companies whose grasp of technology and its ability to make our lives better is inspiring and impossible to ignore. From cloud computing to big data and from home repair to health care, the advances are spectacular and the benefits even more so. Congratulations to the Tech Impact Awards honorees for 2014! Consumer category winner: Allrecipes
Seattle Business | October 2014
Dinner Spinner is a free app for Apple iPhones, iPods, Kindles, Androids, Blackberrys, and Windows Phones that takes the hassle out of finding healthy and delicious recipes for any health conscious user or calorie counting customer. It even injects a bit of fun into the process.
TopFitnessApps.com | June 16, 2014
Dinner planners are less than a penny a dozen, but Allrecipes complements its iPhone app with a sprawling online backend, flush with tens of thousands of user-submitted recipes of all styles. The menu planner alone is invaluable: assign recipes to days of the week, tweaking servings as you like (or customizing each recipe to taste), then add them to your shopping list, and presto, Allrecipes assembles a checkable list…
Time.com | June 2, 2014
Meet the 45 people, collectives and companies that put Seattle in the national food atlas… Downtown’s Allrecipes, which has grown a global audience of more than 40 million users monthly, got into tech while the getting in was good. The social media site allows users to share recipes, post notes and converse online. Globally, the site has users in 23 countries worldwide and is published in 12 languages.
Seattle Magazine | (April 2014)
TODAY Show | (April 9, 2014)