AllRecipes.com has a huge repository of recipes on their website, which they could easily translate into a mobile website. But people who are checking Allrecipes on their mobile phone aren’t trying to read recipes, they are trying to make a meal. With this in mind, Allrecipes.com created the Dinner Spinner app, which helps you do just that with a shopping list builder, intuitive recipe finder and “kitchen friendly”/ad-free view. It optimizes the content to appeal to the real scenario at hand.
Localytics | (May 2, 2013)
It’s a universal question; “What should I make for dinner?” Apps and websites are already helping to make that a little easier — people are turning to technology to search for recipes and inspiration.
Mashable | (April 12, 2013)
Allrecipes surveyed home cooks in the 13 largest of its 18 communities worldwide, and confirmed that cooks everywhere are embracing digital technologies at record rates for meal planning and cooking inspiration.
Mobile Marketer | (April 1, 2013)
Tired of the same chicken dish? The spinner makes searching through AllRecipes’ 40,000 options fun and easy by letting users pick a type of dish, ingredients to include or exclude (so you can use what you already have) and filter by categories like vegan and low-fat.
Houston Chronicle | (March 20, 2013)
Allrecipes Video Cookbook: a free application that provides you with fun recipes and video tips. Directions are synched with videos for easy viewing.
iPad AppFinders | (March 4, 2013)
One of the major parts of Allrecipe’s mobile strategy is to develop a seamless experience across all screens. The company’s mobile strategy was originally heavy in mobile apps. When Allrecipes.com realized that it also needed a mobile Web site, the company turned to its consumers to ask what was most important.
Mobile Commerce Daily | (February 27, 2013)
“This partnership takes the guesswork out of finding healthy recipes and gives parents the information and the tools they need to make healthy choices for their families every day,” Mrs. Obama said in a statement.
USA Today | (February 26, 2013)
Mobile food apps and social platforms like Pinterest are affecting mealtime more than ever before. According to a December study of female smartphone owners surveyed by Allrecipes.com from among the Allrecipes.com and Meredith Digital community, not only are women consulting their devices while in grocery stores, they are also turning to them for inspiration on what to buy.
eMarketer | (February 14, 2013)
Food is more than just food – it brings people together and creates shared experiences. At Allrecipes.com, we’re proud to provide so many people with the foundation for those experiences. Google Apps brings our company closer so we can focus on helping home cooks make magic in their kitchens, one cookie or casserole at a time.
Google Enterprise | (February 11,2013)
Family dinner is an important part of keeping your household tightly knit and maintaining familial bonds. This free app makes preparing that meal easier and less stressful by suggesting recipes based on what your family likes, or those built around a particular ingredient. When you’ve chosen a recipe, send the ingredients to your mobile shopping list!
KiwiCommons | (January 11, 2013)