When it comes to digital-to-print developments, commentators often refer to internet pureplays entering the world of print – Net-a-Porter with Porter, Airbnb with Pineapple, and so on. However, arguably one of the biggest successes worldwide with this reverse model is Meredith Corporation (a FIPP member) with Allrecipes.com, the .com brand it acquired from the Reader’s Digest Association.
In 2012, Adweek said of the acquisition: “Meredith Corp. agreed to buy Allrecipes.com, paying Reader’s Digest Association $175m in a deal that more than doubles the size of its digital footprint.”
Since then, Allrecipes launched a print extension of the brand in December 2013/January 2014, starting with a base rate of 500,000 and raising it to 1.1 million within a year, this while ‘home cooks’ (as it describes its target audience) visited the website 1.4 billion times in 2014 and the mobile app downloaded 23 million times.
FIPP Worldwide Magazine Media Assoc. | (February 17, 2015)
Seattle Business magazine’s Tech Impact Awards celebrate individuals and companies whose grasp of technology and its ability to make our lives better is inspiring and impossible to ignore. From cloud computing to big data and from home repair to health care, the advances are spectacular and the benefits even more so. Congratulations to the Tech Impact Awards honorees for 2014! Consumer category winner: Allrecipes
Seattle Business | October 2014
Dinner Spinner is a free app for Apple iPhones, iPods, Kindles, Androids, Blackberrys, and Windows Phones that takes the hassle out of finding healthy and delicious recipes for any health conscious user or calorie counting customer. It even injects a bit of fun into the process.
TopFitnessApps.com | June 16, 2014
Dinner planners are less than a penny a dozen, but Allrecipes complements its iPhone app with a sprawling online backend, flush with tens of thousands of user-submitted recipes of all styles. The menu planner alone is invaluable: assign recipes to days of the week, tweaking servings as you like (or customizing each recipe to taste), then add them to your shopping list, and presto, Allrecipes assembles a checkable list…
Time.com | June 2, 2014
Meet the 45 people, collectives and companies that put Seattle in the national food atlas… Downtown’s Allrecipes, which has grown a global audience of more than 40 million users monthly, got into tech while the getting in was good. The social media site allows users to share recipes, post notes and converse online. Globally, the site has users in 23 countries worldwide and is published in 12 languages.
Seattle Magazine | (April 2014)
TODAY Show | (April 9, 2014)
This year witnessed the launch of our new and improved Recipe Finder, but that doesn’t mean old favorites were forgotten. Here’s a list of our 10 most-viewed online recipes of 2013:
Flaky Cream Cheese Pie Crust. We keep returning to Rose Levy Beranbaum’s pastry recipe for new pies, include Joe Yonan’s Cranberry Apricot Pie.
World’s Best Lasagna (Tweaked). An adaptation of a recipe originally posted by John Chandler on Allrecipes.com, where it became their most-viewed recipe of all time, proved a hit on our site as well.
The Washington Post | (January 1, 2014)
Another great cooking app for your iOS device is Allrecipes Dinner Spinner (Free). The primary focus of this cooking app is the Dinner Spinner, which gives you a slot-machine-style interface to help you search for–or just stumble upon–new meal possibilities by rotating horizontal spinners to choose a recipe by meal type, ingredient, or cook time. But in addition to the main gimmick, you can search through thousands of recipes and browse by category to find just about anything you want to try.
C|NET | (December 17, 2013)
TODAY Americans will gorge themselves silly in celebration of Thanksgiving. Though each on average will ingest some 3,000 calories at dinner, the plates around the country–brimming with turkey, potatoes, stuffing, gravy, cranberry sauce and pies–will actually look quite different. Based on over 200m page views from last November on Allrecipes.com, a website that crowdsources and rates recipes, different regions have diverse tastes.
The Economist | (November 28, 2013)
[John Chandler] is the creator of the World’s Best Lasagna, an artery-clogging tower of sweet Italian sausage, ground beef and ricotta cheese that has reigned as the most popular recipe on Allrecipes.com for more than a decade. It has earned 10,423 ratings and been “pinned” to Pinterest more than 25,000 times. Allrecipes estimates that 12 million people viewed it in the past five years alone… Given the wild popularity of Allrecipes.com, it’s entirely possible that Chandler’s lasagna is the most popular recipe on the English-speaking Internet.
The Washington Post | (September 11, 2013)