Cloud Bread continued its rise, appearing last week (February 26-March 3, 2016) in a new easy version, and again, the gluten-free and no-carb crowds ate it up! Shrimp fans were also busy in the kitchen giving Chef John’s simple, fast and easy (all magic words for home cooks) top ranking in all other categories. Home cooks were also thinking about March holidays with searches for Easter dinner and St. Patrick’s Day fare. Here’s the recap:

  • Just four ingredients create magic in this week’s most popular new recipe: Easy Cloud Bread
Easy Cloud Bread (Photo by Christina)

Easy Cloud Bread (Photo by Christina)


  • Proof positive that Chef John of Food Wishes has another winner with his zesty recipe for Simple Garlic Shrimp: this recipe received last week’s largest increase in page views, prints and Favorites!
Simple Garlic Shrimp (Photo by Elizabetta)

Simple Garlic Shrimp (Photo by Elisabetta)


Top Search Terms
Holidays on the horizon inspired home cooks to look for Easter and St. Patrick’s Day recipes, along with the mix-up of donut muffins, and tried-and-true faithfuls: goulash and ground turkey. The fastest-growing week-over-week search term driving traffic to the site last week was Easter dinner ideas. Other fast-growing search terms driving traffic to the site included ground turkey recipe, corn salad, cloud bread, and Irish desserts.

The fastest growing internal search terms week over week were classic goulash, garlic shrimp, donut muffins, St. Patrick’s Day, and honey cake.

Top 10 Year-Over-Year Keywords
Dinner recipes were top-of-mind for home cooks both this year and last during the first week of March. This year, however, pork chops outranked chicken and searches from easy lasagna climbed. Banana bread was also in the top 10 search term mix, once again proving its perennial popularity.

External YoY Search Terms3-11-2016 6-51-01 PM


FASTEST-GROWING Year-Over-Year KEYWORD (External) SEARCHES  (February 26-March 3, 2016)

(Year-over-Year Percent Change)

  1. Recipes for dinner          +442%
  2. Lasagna recipe easy      +423%
  3. Pork chops recipes         +382%
  4. Chicken thigh recipe       +276%
  5. Easy banana bread        +104%
  6. Salmon recipe                +103%
  7. Chicken spaghetti          +101%
  8. Spaghetti                       +92%
  9. Broccoli recipe               +81%
  10. Coleslaw dressing          +74%


Are you contemplating your Easter or Passover dinner yet?

— Posted by Judith H. Dern
Senior Communications Manager