Who needs an incentive to entertain? When it comes to finding a reason to have friends over, it appears no reason at all is the most popular reason to entertain—59% of home cooks report hosting casual get-togethers at their home in the past year. Older home cooks are more likely to host holiday and special celebrations, while younger cooks are more likely than older cooks to have friends over for sporting events, TV and movie nights, and group events. Check out the results from Allrecipes 2016 Entertaining Trends Survey in our latest Measuring Cup Trend Report. One click here reveals nine intriguing insights.