insight_6-1Allrecipes delved into discovering what’s driving party behaviors in its 2016 Entertaining Trends Survey. Of course, food, guests, and music are “must have” ingredients for every successful party. But what’s the magic sauce—what matters most— to home cooks selecting party recipes? Allrecipes’ research reveals “easy-to-find ingredients” and “lots of positive ratings and reviews” top the list for all age groups, but particularly for millennials. This group is 19% more likely than everyone else to want party recipes with easy-to-find ingredients. Millennials also choose recipes based on social status reflecting the wisdom of the crowd, especially recipes that have lots of photos and reviews from peers describing the dish as a party winner. Read more about home entertaining trends in the latest Allrecipes Measuring Cup Trend Report: click here to download the PDF.

 

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JudithDern_9219r 5x7r— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern