Vice President, Consumer and Brand Strategy
The food I most frequently crave: Chips and salsa, with Cowboy Caviar
My favorite recipe to make on a busy night: Fish Tacos With Honey-Cumin Cilantro Slaw and Chipotle Mayo
The recipe I make when I want to treat myself or indulge: Beef tenderloin roast with roasted shallots.
About Esmee: Esmee is the corporate voice of Allrecipes’ home cooks, championing features that make everyday meal planning easier and more rewarding. Esmee brings more than a decade of experience in both brand strategy and new product development to Allrecipes. During this period, Esmee helped to facilitate Allrecipes’ development from early start-up to the world’s largest digital food brand. With award-winning dedication and more than two decades experience in communications and brand strategy. Esmee has built many of Allrecipes’ most successful partner integration, customized marketing and promotional programs to date.
Prior to Allrecipes, Esmee spent time Vivendi Entertainment managing home productivity software brand marketing; at McCann-Erickson developing communication strategies for the Washington State Lottery, and at Nestlé USA developing communications to support new product launches. She has earned both godl and silver EFFIE Awards for her work.
Esmee is an outdoor fanatic and can often be found running, hiking, playing softball or pickle ball, or doing anything to take advantage of the partially sunny Seattle weather. She considers herself a typical Allrecipes user—a busy working mom who panics daily at 4 p.m. as she tries to figure out what family-friendly, mostly healthy meal she can whip up for her family in less than 30 minutes.