Cooking is about more than eating. We use cooking for comfort and pleasure. We turn to it as a reward or a cure for boredom. Around the world, we incorporate it into celebrations, signifying a seemingly universal language and understanding. Now more than ever, we’re socializing through cooking and using it to communicate.

Whether it’s gender-reveal cupcakes at a baby shower, or a prom invitation using colorful icing on a cake, communicating exciting life events through cooking activities is becoming more and more popular. In fact, when compared with other demographic groups, millennials are 30 percent more likely to view cooking as a source of fun and entertainment, and the resulting social food conversations are broad. Their digital conversations prove that anytime is the right time to socialize over cooking.


We’re loving a blog post by Lauren Train, author of Talk of the Trains. In this post, she shares her experience making an Allrecipes fortune cookies recipe to announce her pregnancy. She invited her family to dinner at a Chinese restaurant, and asked the server to switch their fortune cookies with the ones she baked at home.



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The socialization of food has created a purpose for cooking that goes far beyond the act of eating. We’re now use cooking as a vehicle for communication.


Jackie Logan
Social & Culture Specialist