A key insight in the latest Allrecipes Measuring Cup Trend Report reveals what motivates consumers most when choosing grocery stores. Reflecting changing consumer lifestyles, technological advances, and eating habits, grocery shoppers today have more retail choices than ever before. Options include regional and local retail chains, big box stores, farmers markets, online delivery, meal kit services, and niche shopping options. This rapidly changing retail landscape is increasingly fragmented and competitive. With so many choices, which factors are most important to shoppers when deciding where to shop? Freshness of produce, cost, and convenience are the leading factors across all age groups. Parents are also more likely to say produce variety is a deciding factor. The chart below ranks key factors.
To read more grocery shopping insights, click here to open the complete August 2016 Measuring Cup Report.