Five-a-Day promoters should be proud. Consumers have gotten the message about making fruits and vegetables a component of healthful eating. In fact, three-quarters of panelists surveyed by Allrecipes say eating more vegetables is their top priority for healthful eating, a response consistent across all demographic groups. Conversely, almost half of all consumers say eating fewer processed foods and sweets is a priority for them.

The charts below provide details about consumers’ motivations for eating  more healthfully—”better overall health” ranks on top for all age groups. And if you’re looking for veggie inspiration, scroll down to find the fastest trending vegetable recipes on the site.

Want to learn what else is driving healthful eating behaviors? Read seven additional healthful eating insights here in the newest Allrecipes Measuring Cup Trend Report.





— Posted by Judith H. Dern
Senior Communications Manager