Home cooking is alive and thriving! More than half of the panelists surveyed by Allrecipes equate healthy eating with cooking at home and using recipes. What also stands out is breakfast. Long touted by moms as “the most important meal of the day,” breakfast is a rock star again in the kitchen! We first noted this trend in our May 2014 Measuring Cup Trend Report, and can confirm its status this year as well by comparing the significant increase in site page views between 2015 and 2016. For today’s home cooks, this inexpensive meal is easy to prepare, especially on weekends, and appeals to all ages. It’s also a meal with plenty of “grab-and-go” options for running-out-the-door weekday breakfasts. Read the latest Allrecipes Measuring Cup Report here.


















— Posted by Judith H. Dern
Senior Communications Manager