No longer is dieting only about weight loss and name diets. Instead, “clean eating” leads the list when consumers are asked about diets they’re following, a trend Allrecipes first noted in the 2015 Health Trends Survey. For some, the term “clean eating” may define a diet, but for many consumers the concept represents something larger: a lifestyle encompassing sustainability, minimal processing, unrefined foods, and knowing the source of their food. Millennials lead the way pursuing clean eating, but this group also gravitates towards diets with “buzz” such as Paleo and Keto. One surprise: they’ve also discovered Weight Watchers, a runaway Boomer favorite. For seven additional insights about healthful eating trends, open the full Allrecipes Measuring Cup Trend Report here.