Labels come under fierce scrutiny by many consumers when they decide whether or not to purchase a food product. High fructose corn syrup on a label is a turn-off for almost two-thirds (63%) of the total sample group in the Allrecipes 2017 Health Trends Survey. Health-conscious millennials are especially attentive about reading labels. Compared with the total, millennials stand out as most likely to look for “organic” and “all-natural” on labels. However, they are not as tuned in to nutritional attributes on labels such as saturated fat and cholesterol. This insight and seven more are outlined here in the latest issue of the Allrecipes Measuring Cup Trend Report.