insight 4.1We are what we eat, and we love—usually—who we eat with. Social food posts extend these connections, keeping us happy and nourished as well as providing emotional satisfactions. For many cooks, especially millennials, food posts are an important source of entertainment. Just like food itself, food posts bring people closer together through fun, humor, and entertainment. Allrecipes’ 2016 Food and Social Survey explored how social food experiences are affecting consumers’ shopping and cooking behaviors.

Survey results indicate that for one-third of cooks (30%), food posts keep them more closely connected with family and friends—taking the notion of shared meals to an entirely new level. For millennials, it’s all about the fun factor! Read this insight and seven more revealing the intersections of food and social in Allrecipes’ latest Measuring Cup Trend Report.

insight 4.2


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— Posted by Judith H. Dern
Senior Communications Manager