Bundles of crisp green spears in grocery stores signal spring’s arrival. Home cooks got the message last week (March 4-10, 2016), and clicked to give asparagus the most page views and the most-prints. Irish celebrants were also thinking green, but to celebrate St. Patrick’s Day. Top searches were for America’s favorite St. Paddy’s Day dish: corned beef and cabbage. Read on for a summary of the action.

  • Cooks craving something different in the vegetable category zeroed in on Oven-Roasted Asparagus, giving this recipe the largest week-over-week increase in page views, plus the largest increase in prints
Oven-Roasted Asparagus (Photo by Holiday Baker)

Oven-Roasted Asparagus (Photo by Holiday Baker)                                                              

 

Kicky Steak Strips with Rice (Photo by KUKANA1983)

Kicky Steak Strips with Rice (Photo by KUKANA1983)

 

  • Spring thoughts and summer strawberries also inspired home cooks to make Strawberry Delight Cake the most popular new recipe
Strawberry Cake (Photo by Paula)

Strawberry Cake (Photo by Paula)

 

Top Search Terms
Clever cooks tapped the keyboard specifically for all recipes website alrecipes (spelled as entered) to find their way to the world’s largest social food site. Last week’s other fast-growing search terms driving traffic to the site were all about that certain green holiday, and included crock pot corned beef and cabbage, st patrick day recipes, corn beef and cabbage crock pot, and corned beef and cabbage.

The fastest growing internal search terms week over week were oven roasted asparagus, slow cooker corned beef and cabbage, slow cooker corned beef, cilantro chicken, and irish dishes (spelled as entered).

Top 10 Year-Over-Year Keywords|
Dinner inspiration was top-of-mind for many home cooks. Top external searches last week (March 6-12, 2016) included hearty family pleasers such as lasagna, salmon, chicken Alfredo, and pork chops, which indicate winter is not quite over for some cooks. Irresistible banana bread also enticed home cooks seeking a late winter treat.

External Search Terms 6-12March16

 

FASTEST-GROWING Year-Over-Year KEYWORD (External) SEARCHES  (March 4-10, 2016)

(Year-over-Year Percent Change)

  1. Recipes for dinner +236%
  2. Lasagna recipe easy +165%
  3. Salmon recipe +110%
  4. Chicken Alfredo pasta +70%
  5. Pork chops recipe +68%
  6. Broccoli recipe +66%
  7. Chicken spaghetti +65%
  8. Crockpot chicken +51%
  9. Easy banana bread +47%
  10. Smoothie recipe +47%

 

Do you prepare corned beef and hash on St. Patrick’s Day or is it all about the Guinness®?

— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern