insight 1.1Given how smartphones are everywhere these days, it may not be a surprise that for the majority of home cooks viewing food online is a daily or weekly routine. But millennials take the cake! For 51% of millennials, who are most likely to be glued to their smartphones, viewing food content is a daily habit. Cooks today have access to an endless supply of cooking information—whether to satisfy a sweet tooth or to travel via their taste buds to cultures far away from home. This effortless accessibility of food information and instruction is creating a generation of cooks with a heightened level of excitement about cooking.

As the world’s largest food-focused social network, Allrecipes benefits from millennials’ fascination with cooking—39% of Allrecipes’ unique visitors are millennials, our largest and fastest-growing audience segment. Allrecipes’ millennial growth is pacing three times faster than the food category’s millennial growth (37% versus 12%) (source: comScore). Read more about the delicious intersections of food and social in the latest Allrecipes Measuring Cup Trend Report.

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— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern