Anniversary Campaign, #RecipeForHappiness, Commemorates Happy Moments Made Possible by Allrecipes’ Worldwide Community of 25 Million Home Cooks
SEATTLE, July 23, 2012 – Allrecipes.com, the world’s #1 digital food brand, celebrates its 15th Anniversary with more than 15 billion recipes viewed, 14 million app downloads, 1,000 original videos created, and nearly 200 million pieces of content uploaded, saved or shared by more than 25 million home cooks around the globe since 1997. Today, the site launched #RecipeForHappiness, a social campaign commemorating the happy moments made possible in the past 15 years by the shared recipes and content of Allrecipes’ community members.
Food brings people together and shared recipes create an opportunity for one person’s recipe to contribute to another person’s happy moment. Allrecipes is capturing this sentiment with its #RecipeForHappiness photo app on Facebook. Anyone can contribute by tagging photos on Instagram with #RecipeForHappiness or visiting Allrecipes’ Facebook app to create a customized #RecipeForHappiness Recipe Card. Allrecipes showcases the #RecipeForHappiness movement in a video that can be viewed and embedded via YouTube.
In honor of its 15th Anniversary, Allrecipes is also offering its top-rated Dinner Spinner Pro iPhone app at a discounted price for a limited time. Starting today and through August 5, the app is available for only 99 cents in the Apple App Store.
“Allrecipes’ growth and success would not be possible without our community that has graciously shared their recipes, photos, reviews and lives with each other through our site over the past 15 years,” said Lisa Sharples, president of Allrecipes.com. “We are extremely grateful for the millions of home cooks that have been a part of Allrecipes’ and each other’s #RecipeForHappiness. We look forward to sharing 15 more years of delicious and happy moments together!”
Allrecipes’ Top 15 Recipes of All-Time
- World’s Best Lasagna (14M views)
- Banana Banana Bread (13.5M views)
- Good Old-Fashioned Pancakes (13M views)
- Easy Sugar Cookies (11M views)
- Awesome Slow Cooker Pot Roast (10M views)
- The Best Rolled Sugar Cookies (9.5M views)
- Basic Crepes (8.5M views)
- Best Chocolate Chip Cookies (8M views)
- Chicken Pot Pie IX (7.5M views)
- Buffalo Chicken Dip (7M views)
- Easy Meatloaf (7M views)
- Carrot Cake III (6.5M views)
- Cream Cheese Frosting II (6M views)
- Best Big Fat Chewy Chocolate Chip Cookie (6M views)
- Alfredo Sauce (5.5M views)
Additional Allrecipes All-Time Stats
- 2.5 billion visits
- 820 million pages viewed from mobile devices
- 180 million recipes saved to Allrecipes’ Recipe Boxes
- 7.5 million registered cooks
- 7 million recipe ratings and reviews
Much has changed in the food landscape since 1997, when five anthropology graduate students launched CookieRecipe.com, one of the first social sites online. The students launched dozens of sister sites (BreadRecipe.com, ChickenRecipe.com, etc.), experienced rapid growth, and eventually merged all the sites into one, Allrecipes.com. Use of recipe websites as the #1 resource for cooking has surged 207 percent since 1999,* spurring Allrecipes.com to become the #1 site for women and a top 10 social site today. Allrecipes has been the world’s #1 recipe site consecutively for the past three years and continues to see double-digit YoY growth with 17 global sites, 17 new mobile sites and 9 top-ranking mobile apps.
*According to the Allrecipes.com Then and Now survey, hosted on Allrecipes.com in July 2012 with participation from 2,500 U.S.-based Allrecipes community members. No incentives were used to reward or incent participation. The Then and Now survey was based on questions from Allrecipes’ 1999 Motivations survey, and provided food and technology trend data for the past 13 years. For more information on the survey and additional results, contact firstname.lastname@example.org.
Allrecipes, the world’s largest digital food brand, receives 750 million annual visits from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand providing insights into the lives of women everywhere based on activity from 17 websites, 17 mobile sites, 9 mobile apps, and 14 eBooks serving 22 countries in 11 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.
Director of Communications