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Allrecipes.com Launches OOH ‘Dinner’ Campaign

Allrecipes.com Launches OOH ‘Dinner’ Campaign

MediaPost, May 14, 2012–The latest trend in mobile marketing aims to help busy commuters get their meal planning and shopping done while they hurry to and from work, using mobile QR codes and billboards displaying enticing food items.

In the most recent version, Allrecipes.com is plastering high-traffic commuter hubs in downtown Los Angeles with out-of-home ads showing the most popular local food items (the most searched-for recipes), alongside QR codes. They lead users to the relevant recipes, allowing them to create a shopping list that can be accessed at the store via smartphone or using the Allrecipes.com Dinner Spinner app.