In the News
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Read the entire article here.
Hidden Valley is Allrecipes’ first advertising partner to use the site’s AmazonFresh integration. Here is how it works: a user of Amazon’s grocery delivery service can find a recipe on Allrecipes.com and click to purchase ingredients, such as meat, fruits and veggies, frozen and packaged food items. The order can be delivered on the same day, in available markets. Read the entire article here.
Allrecipes.com, America’s leading website for culinary connections (an online community of 80 million cooks with 1.5 billion site visits a year), has just rolled out a better mousetrap: a deal with AmazonFresh that connects online recipes directly to home delivery. Read the entire article here.
Meredith Corp. said Thursday it has reached an agreement with Amazon to integrate AmazonFresh into its Allrecipes.com platform. Allrecipes users who select AmazonFresh as their grocery retailer of choice will have the option to send all the ingredients and products required to prepare a recipe to an AmazonFresh shopping cart for same-day or next-day delivery. Read the entire article here.
A deal announced on Thursday will place AmazonFresh order buttons next to popular recipes listed on Allrecipes.com, the latest test of consumer appetites for grocery delivery. Read the entire article here.
Amazon’s new partnership is putting ingredients into home cooks’ hands the day they need them. Amazon is teaming up Allrecipes, a move that will link recipe ingredients directly to AmazonFresh, the online retailer’s grocery delivery service, according to C-Net. Read the entire article here.
Allrecipes is teaming up with Amazon to help cooks get their groceries delivered. The online recipe giant today announced a new integration with Amazon’s grocery delivery arm AmazonFresh, making it easier for customers to get ingredients shipped to their doorstep. It’s the latest example of Amazon’s growing interest in selling grocery items as it tries to make its way into your kitchen. Read the entire article here.
You can’t quite reach through your computer and retrieve a freshly cooked meal yet, but it seems like we’re inching ever closer to such a (slightly alarming) reality. The latest innovation hoping to validate your decision to cook rather than order comes in the form of AmazonFresh’s latest partnerships. Read the entire article here.
You’ll be able to buy the ingredients you see on Allrecipes.com directly from AmazonFresh, the online retailer’s grocery delivery service. Read the entire article here.