In the News
Meredith Corporation’s Allrecipes digital hub is revamping its mobile application with a bevy of new cooking-friendly features, including a personalized food feed displaying trending meal inspiration, profiles for home cooks and easier recipe sharing on Facebook… The recipe destination has updated its Dinner Spinner iOS app in a bid to help consumers streamline their grocery shopping and meal creation experiences.
It’s 5:15 p.m. and 60 degrees on a rainy November 30 at your home in Miami. You go to Allrecipes seeking inspiration. Behind the scenes, Cortana machine-learning technology in Microsoft’s Azure cloud service figures, “Hmm. It’s just after Thanksgiving, in the late afternoon, and chilly for Florida. Bet there’s a lot of turkey leftovers, and it’s nearly dinner time. I’ll suggest the ‘Thanksgiving in a Dish’ casserole.”
That’s how Allrecipes sees its new technology unfolding within the next several months–just part of the 19-year-old company’s major migration to Azure, said CTO John Keane in an interview today.
For a cooking app with a more traditional design, check out Allrecipes, from the cooking website of the same name, which feels more like an interactive recipe book. It has a searchable database of recipes and a simpler way of displaying the cooking method for each.
Food has become a hot Internet property, says David Grant of PopSugar, a digital content company aimed at women. “There’s a visceral joy and relatability of food. Watching people make food makes people happy. It’s the cat video of 2016.”
The nation’s most popular recipe site reveals the enormous gap between foodie culture and what people actually cook.
Allrecipes spent most of 2015 cooking up what it calls “Dot Next,” a redesign with an emphasis on social features, mobile optimization, and community. The Seattle-based online recipe company’s goal was to embrace new Internet trends and attract millennials, a demographic coveted by advertisers…
An Allrecipes executive at eTail West 2016 divulged how the digital food hub markets to its strong force of mobile users and millennial consumers by leveraging geo-targeted advertisements and creating an authentic image.
How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’ Meredith brand creates food-focused social community
At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd. But for Fox Sports, which is revving up for the start of the Nascar season with the annual Daytona 500 on Sunday, pairing with Meredith’s Allrecipes.com to create a food-focused social community and brand page makes more sense than you might think.
“For Instacart, the deal will also give the grocery delivery service increased exposure among exactly the right demographic – those who like to cook at home, but who would rather seek out recipes for themselves then go shopping.”
“Meredith Corporation’s digital food hub Allrecipes unveiled a new vision this week, shifting its properties towards a responsive, omni-screen and personalized experience that puts users first, reflecting the growing trend of media brands trying to evolve into social hubs.”