Insight_5.1As brand marketers are keenly aware, packaging matters. Today, it’s more than just brightly colored labels or interesting shapes that capture shoppers’ attention. For maximum appeal, brand marketers should prioritize packaging that’s recyclable and/or can be reused. Other popular packaging materials include glass, plastic, and paper. Keep an eye on bamboo because 19% of parents report loving this eco-friendly packaging material.

 

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Interested in reading more insights about consumer shopping behaviors and attitudes? Allrecipes recaps its 2016 Grocery Shopping Survey in this issue of the Measuring Cup Trend Report. Click here to open the complete Measuring Cup Report.

— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern