Allrecipes Measuring Cup Consumer Trend Report
offers a snapshot of what Allrecipes’ dynamic community of food and cooking enthusiasts is cooking and eating on a monthly basis. Information is gathered by analyzing site metrics using internal data bases, Omniture, and data gathered from site surveys. Data is woven into content features highlighting seasonal and holiday activities, plus significant consumer trends. Distributed to the media each month, the Measuring Cup Report also notes interesting member activities and notes upcoming site features.
Allrecipes engages experts to examine topics of interest relating to consumer behavior, compiling the information in the white papers shared here. Subjects to date range from social media to food choices.
Allrecipes has participated in a number of case studies with some high profile brands. Check them out here.
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