Home > November/December 2012 Monthly Measuring Cup Trend Report – Holiday Trends

November/December 2012 Monthly Measuring Cup Trend Report – Holiday Trends

BEGINNING IN NOVEMBER, we monitor our seasonal traffic as it climbs every day. Home cooks seek holiday cooking inspiration, and searches soar the day before Thanksgiving—almost off the charts! Tradition, costs, social media, and the desire to create “homemade” meals to celebrate the season all affect consumers’ shopping, cooking and eating behaviors. As the #1 online food destination with more than one billion annual visits, Allrecipes.com is perfectly positioned to check the pulse of American home cooks—their attitudes, behaviors and interests, which all influence what’s in their shopping carts and on their forks, year-round and for the holidays. With an enthusiastic community spanning the country, ages and experience levels, we’re pleased to present these insights about holiday cooking and eating. Data is derived from Allrecipes 2012 Holiday Attitudes and Behavior Survey.*