What’s trending for today’s grocery shoppers? Smartphones! Smartphones are the equivalent of the “Swiss Army Knife” most shoppers, but especially for today’s modern parents—serving as essential companions guiding daily activities such as schedules, commutes, banking, and the nightly cooking journey. According to the Allrecipes 2016 Grocery Trends Survey, the majority of parents say they use their mobile phones while grocery shopping to guide their purchase decisions. Top activities include viewing shopping lists (80%), viewing grocery savings offers (72%), and viewing online recipes (70%). Read more about grocery consumer shopping behaviors in the latest Allrecipes Measuring Cup Trend Report with a click here.