Back in 1997, a group of anthropologists and computer programmers started Allrecipes to connect home cooks, separated by thousands of miles, with one another so that they could share recipes, reviews, ideas and experiences, making Allrecipes one of the first social sites on the web.
Today, Allrecipes is a Top 10 social site in the U.S., and is the world’s largest digital food brand, accomplishing all the things its founders set out to do and more.
The secret ingredient? Sharing: home cooks can create personal profiles to share information about themselves with the community, recipes and reviews, blog posts, photos and more. Allrecipes is a vertical social network focused on food and women and has thriving social communities that exist on the top social sites like Facebook and Pinterest as well.