“The Allrecipes.com Measuring Cup Consumer Trend Report offers insights into the trends and tastes of Allrecipes’ dynamic community of home cooks, from shopping behaviors to cooking and eating trends. Information is up to the hour, gathered by analyzing site metrics using internal data bases, Omniture, and data gathered from online surveys. Data is woven into content features highlighting seasonal and holiday activities, plus significant consumer trends such as the surge in searches for budget-friendly recipes, back-to-school lunches, and favorite family-pleasing main dishes.