The extensive reach and creative formats of social sites offer brands new opportunities to connect with audiences through native advertising. Now more than ever, advertisers can creatively infuse their brands and products directly into consumer feeds through posts, recipes, profiles, savings offers, photos, and videos.
Allrecipes’ 2016 Food and Social Survey explored how social food experiences are affecting consumers’ shopping and cooking behaviors. Survey results indicate that sites such as Facebook and Allrecipes are the most influential when it comes to swaying purchase decisions for CPG brands. Survey results indicate that 42 percent of home cooks are influenced by recipes on Allrecipes when considering their food and beverage purchases.