Maybe it was an omen for the Denver Broncos winning the Super Bowl 50, but the B’s earned top spots last week (January 29 – February 4, 2016) when it came to recipe searches. Make that bacon, Buffalo wings and brunch, which all topped page views, prints and Favorites for recipe box saves by Allrecipes’ home cooks. Bacon in any form is irresistible, while Buffalo wings are an appetizer with guaranteed touchdown appeal. Given the February 2 football event, brunch was an ideal meal to start gathering Big Game fans. Read on for an overview:
- Every football fan’s favorite, Baked Buffalo Wings had the largest increase in prints
- Brunch Egg Bake saw the largest week-over-week increase in Favorites (recipes saved most by home cooks)
- The week’s outlier, Sour Cream Pork Chops received the largest increase in page views last week
- Did we mention bacon? Always a winner, last week’s most popular new recipe was Bacon Breakfast Casserole (Gluten-Free)
Top Search Terms
Super Bowl food-related searches captured almost all internal and external search traffic last week—and were all about feeding a crowd. The fastest-growing week-over-week search term driving traffic to the site was strawberry pretzel salad. Other fast-growing search terms driving traffic to the site included five-star buffalo chicken dip, Reuben casserole, superbowl recipes, and super bowl recipes.
Following a similar pattern, the fastest-growing week-over-week internal search terms were buffalo chicken stuffed shells, sour cream pork chops, super bowl appetizers, super bowl food, and super bowl snacks.
Top 10 Year-Over-Year Keywords
When comparing search terms on a year-over-year basis, the top keywords last week (January 29 – February 4, 2016) link to main meal ideas—pork chops, tater tot casserole, salmon—as well as straight up searches for the Allrecipes site. All are tried-and-true cold weather dishes with proven family appeal.
FASTEST-GROWING Year-Over-Year KEYWORD (External) SEARCHES (January 29-February 4, 2016)
- Pork chops recipes +822% (Year-over-Year Percent Change)
- Allrecipes recipes +582%
- Tater tot casserole recipe +463%
- Allrecipes.com recipes +198%
- Salmon recipe +154%
- Fried rice recipes +133%
- Easy banana bread +117%
- Scalloped potatoes recipe +109%
- http://allrecipes.com +104%
- Taco seasoning mix recipe +80%
Does your favorite Big Game appetizer have a name beginning with “B”?