Guess February’s magic word for home cooks. It’s Slow Cooker. Searches soar during winter months for recipes using this handy appliance. Everyone wants to come home to a hot, hearty meal when the weather outside is frigid. Last week (January 22 – 28, 2016) was no exception. An easy—all slow cooker recipes are ultra-easy—recipe for chicken breasts simmered with various Asian spices was the big winner. The big East Coast snow storm influenced other searches as snow ice cream topped the list of fastest-growing search terms. Here’s the week’s recap.

  • Honey, soy sauce, ketchup and sesame seeds add Asian flavors to Sesame Chicken for Slow Cooker, last week’s recipe with the largest increase in page views, prints, and Recipe Box saves last week
Chicken RX_5Feb16

Sesame Chicken for Slow Cooker (Photo by lutzkat)

 

No-Fuss Perfect Baked Brown Rice (Photo by Buckwheat Queen)

No-Fuss Perfect Baked Brown Rice (Photo by Buckwheat Queen)

 

Top Search Terms
Remember last weekend’s big blizzard? A lot of families were outside stomping footprints in the white stuff and scooping up fresh flakes to make snow ice cream. No surprise that was last week’s fastest-growing week-over-week search term driving traffic to the site. Other top search terms from both external and internal sources reflected winter weather, while some cooks started looking for Valentine’s Day inspiration. The fastest-growing search terms last week driving traffic to the site included how to make snow cream, earthquake cake, snow ice cream, and lasagna recipe easy. The fastest-growing internal search terms were also snow cream, snow ice cream, earthquake cake, quick quiche, and valentine.

Top 10 Year-Over-Year Keywords
Did snow storms affecting weekly key word searches last year? The answer is yes, although not to the extent we saw in 2016. The fastest growing year-over-year key word searches last week (January 22 – 28, 2016) followed the same patterns, ranging from terms affected by the weather, to terms reflecting winter comfort food dishes. When the snowflakes fall, the appeal of tator tot casserole, slow cooker meals, chicken, pork chops and banana bread magically doubles.

YoY Search Keywords_5FEB2016

 

FASTEST-GROWING Year-Over-Year KEYWORD (External) SEARCHES  (January 22-28, 2016)

  1. Tater tot casserole recipe +619% (Year-over-Year Percent Change)
  2. Snow cream +356%
  3. Slow cooker meals +304%
  4. Pork chops recipes +291%
  5. Easy banana bread +216%
  6. Snow cream recipe +166%
  7. Broccoli cheese soup recipe +141%
  8. Guacamole recipes +134%
  9. Chicken pa…n recipes +121%
  10. Chicken marsala recipes +108%

 

Have you made snow ice cream yet this winter? How about a perfect snow angel?

— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern