If many consumers say grocery shopping isn’t their favorite task, what adds appeal to the experience?

MajoInsight_2.1r enhancements in supermarket experiences such as in-store bakeries, self-checkouts, expanded hours, in-store pharmacies, and ready-to-eat foods have boosted grocery shopping’s appeal. Survey results report that 88% of shoppers are highly satisfied/satisfied with their grocery shopping options. Despite these added conveniences, grocery shopping still has its challenges for parents, the most significant being keeping within budget (53%), coupon tracking (48%), and finding ethnic foods (35%). Click here to read six additional grocery shopping insights in the latest Allrecipes Measuring Cup Trend Report.

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— Posted by Judith H. Dern
Senior Communications Manager
@JudithHDern